Monday, March 17, 2008

"What's in a Note, you say?"

Folks have asked me (well, one person anyway) what was in the note I would have stuck on the guy's windshield the other day. Well, here it is:

Don't throw this away!
The life you save may be your own!

I have to tell you something very important. But for you to see how important it is I have to tell you what I saw a little while ago

I was heading west on the bypass, doing the limit when something zoomed by. At first I thought it was a state patrol car, and wondered how I had missed the flashing lights.

But, no. It was a little red Mitsubishi sports sedan.

The driver zipped over to the left lane, hugging the bumper of the car in front of him, and the absolute moment he could he dashed in front of me to race down the mile or so of free space in the right lane.

I saw his brake lights come on as he came up on the next car.

Then I saw something amazing: he started to signal a left lane change. he squeezed in between two big bruiser-type pick-up trucks that had barely a car length between them. I saw what the driver couldn't: the truck behind hit it's brakes to allow a safety margin for the Mitsubishi to get in.

Then, as we all slowed down for the red light I saw why the Mitsubishi driver sqeezed back into the fast lane: he needed to take the left at the light to (I imagine) take the Johnstown Cutoff to get to Denver. And I pulled up even with the little red sports car in my '72 Olds as we both sat at the light.

For all of his maneuvering, he gained nothing that just staying in the "fast lane" would have gotten him. And he would have risked (in terms of life and limb) NOTHING!

As it was he risked a minimum of a two-car accident, possibly a multi-car pile up (everyone in the fast lane was ignoring proper following distance), just to shave a few seconds off his trip time.

Which didn't work.

By now my story might be sounding a little familiar. It should. You see, I was able to read the license tag as the Mitsubishi zipped into my lane: 000-ZZZ (plate number changed to protect identity). That's your tag.

What I need to tell you:

Don't Kill Yourself (or others) to save a few seconds time. Most of the drivers in our neck of the woods aren't expecting Indy 500 speeds on the highways, and may react badly to the sudden hazard (YOU). Even if you're not directly involved in an accident, you might be an indirect cause of one, Or you may have been already.

Slow down. Follow those "boring" traffic safety rules. Live long enough to enjoy your prosperity.

And, if you really need the speed: Drive the Autobahn, or take up closed-track racing.

But please, in the interest of your life and ours: Be Careful Out There!

If I do get the chance to post the note on his windshield I think I have a better chance of his reading it than if I post a "You Stupid @#$%#$!" type of note. What do you think?

Imagine getting a note like that on your car. Even better, imagine leaving a note like that on someone else's!

Maybe the driver will read this and see himself, and take heed. I DID take down the plate number. Maybe I'll get a chance to leave the note some day.

By the way, to write this note I used priciples I learned from reading two books: Hypnotic Writing; by Joe Vitale, and The Adweek Copywriting Handbook; by Joe Sugarman (see the book list at the left). Hopefully I was able to catch your attention enough so you would finish the note.

Meanwhile, a couple of things for you to take away today: You can get a handle on your emotions. You can learn to write more effectively. You can achieve your goals.

Yes, You Can!

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